So far this year I’ve already seen:
‘SLIM DOWN FOR SUMMER’
‘GET BEACH READY: THE ULTIMATE SHRED’
‘GET YOUR BIKINI BODY IN 30 DAYS’

All of which were accompanied by a photo of a sweaty, tanned, pumped up ‘fitness professional’ (read: model).

WHY DOES IT MATTER THAT YOU ARE SKINNY IN THE SUMMER BUT THEN FEEL CRAPPY/LAZY/TIRED THE REST OF THE YEAR?! YOU’RE NOT MAKING ANY SENSE.

So then… What’s the solution? How should we approach seasonal switches with a positive impact for change?